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NOTE: This section is
included to ensure that details from the bi-centenary issue of the Sanderson
Kayser Magazine are complete. The inclusion of any Company here should not be
used as inference that a current trading position exists.
TRADING WITH THE WORLD
Exporting has always been important with Sanderson Kayser and its
predecessors. For example, the diary of one of the early principals shows that
in 1815 he was selling saws in Russia when the Battle of Waterloo decided the
fate of Napoleon in Europe. It is thought fitting, therefore, to include in this
Bi-Centenary Issue some acknowledgement of the part played in the Company's
business by our overseas stockists. A number of our overseas friends have kindly
sent details of their organisations of which summaries are given below. It is
especially interesting that at least two companies - Wetherell Bros. in the
U.S.A. and Albert Denis of France - are themselves over a hundred years old, and
other firms are well past the half-century.
We are grateful to those companies who have sent articles. Contributions from
other overseas representatives will be welcomed for future issues.
Wetherell Bros. Co., Cambridge, Massachusetts, traces its origins back
to the years immediately following the end of the American Civil War in 1864.
Between that year and 1870 a firm called Small, Wetherell & Co. began
operating from premises at 21 Oliver Street, Boston, as a warehouse purveyor of
files, hand and edge tools and English' cast steel.
In 1870 a new company announced the withdrawal of Small and its continuation
in business under the name 'Wetherell Brothers" - the present day Wetherell
Bros. Co.
The announcement of the dissolution of the original partnership with Small
emphasizes the fact that Wetherell's carried a 'full line" of "cast
steel wire, in coils or rods, for springs, needles, taps, drills, awls
etc." from its English supplier Wilson, Hawksworth, Ellison & Co., the
Kayser Ellison & Co. of later days. It is curious to note that the
announcement of the change of name to
"Wetherell Brothers" is blithely signed "Wetherell Bros."
Like most of its competitors in the late nineteenth century, Wetherell was
not primarily a stockholder selling steel out of warehouse; it was an agent, a
sales representative of steel mills located in terms of train travel of that
era, at a considerable distance from New England.
GAMUT OF STEELS
Wetherell sold a gamut of steels, many of them for articles of homely or
personal use. Besides awl wire and needle wire they supplied spindle steel.
Jordan bar steel, clock spring steel, cutlery steel, blade steel, back spring
steel (for penknives) skate steel and tool and die steels to New England
industries.
After Sanderson Brothers Steel Co. started production in the 1880's in
Syracuse, New York, Wetherell distributed specialty steels made by this Company,
and at a later date, steels from the Halcomb Works whose premises were adjacent
to those of Sanderson Brothers. Thus Wetherell's have been associated with these
names, Sanderson and Halcomb, both names interwoven in the history of Sheffield
steelmaking since the inauguration of their American Works. In the early
twentieth century these two Syracuse companies merged into the Crucible Steel
Co. as its Sanderson-Halcomb Works. Up to 1968 grades of needle wire from
Crucible were designated either Sanderson wire or Halcomb wire.
Wetherell Bros. Co. today distributes drill rod, tool and die steels.
Utilizing its bar cutting equipment, heavy duty plate saw and long length
grinder, Wetherell produces its pre-machined tool and specialty steel flat
sections. Rather than a general steel warehouse or steel service centre,
Wetherell is a stockholder of special steels for specific end uses and supplies
die steel for shoe, apparel and envelope making, shape steel for paper making
machinery and instrument manufacture, small arm ordnance steel, knife blade
steels.
Wetherell say "It is a happy coincidence that your Bi-Centenary year
coincides with our Bi-Centenary year as a nation and it is singularly gratifying
to be part of a commercial relationship that has prevailed for over 100
years."
Albert Denis S.A., 93601 Aulnay-Sous-Bois was founded in 1861 by
Eugene Denis, mainly for the sale of high quality carbon steels.
Its offices and warehouses covering an area of approximately 700 square
metres were originally situated at 88 Rue Amelot, Paris. Until recent years this
quarter of the Capital was an industrial centre comprising numerous small and
medium sized general engineering firms engaged in blanking and forming strip and
connected with the manufacture of precision tools, jewellery and watches.
The activities of the Company were confined to the Paris region at first but
in the early 1900's it had extended its field of action to most of France. The
product range was increased by the addition of various high quality tools.
Following this policy of only stocking the best products the sale of K.E.
tool steels and sheet was started after the end of the 1914/18 War, in 1919, and
the firm has continued to deal in K.E. steels ever since.
In 1933 Sanderson's Keraunos and Double Zebra hacksaw blades were added to
the range.
After the Second World War the Denis Company achieved further expansion not
only in steel sales but also in tools, seizing every opportunity to diversify
the range offered. From time to time selling contracts were made with stockists
and regional representatives, thus adding to market penetration.
From 1967 the Company has been in the capable hands of the great-grandsons of
the founder, M. Phillipe Leleu as President and Managing Director and M.
Jean-Claude Denis as Joint Managing Director.
The rapid pace of development imposed by this new management accelerated the
search for new offices and warehouses to replace those in the Rue Amelot which
were becoming quite insufficient.
After a careful survey of possible sites the Company decided on the
Industrial Zone Aulnay-Sous-Bois and transferred its activities there in 1972.
They now have at their disposal a surface area of 6000 square metres and the
size of their new warehouse - which is equipped with the most modern means of
handling and storing - has allowed them to increase their stocks of special
steels and in particular those of K.E. 672 (approximately 120 tonnes permanently
in stock)
K.E. 970 and Precision Ground K.E. 4 silver steel. Also held in stock are
high speed steels including Kelock 237, Ground Flat Stock, Kelock 1020 and
Kelock 1014 Tool Bits as well as Keraunos Hacksaw Blades.
The new arrangements and provisions have made possible a rapid expansion of
sales and trading figures have trebled since 1969. These results are also the
fruits of a co-ordinated effort by all the 60 personnel employed by the firm and
by the efficient work of a team of 10 exclusive representatives.
Congratulations to Albert Denis S.A. on their 115th Anniversary.
Ohlcen & Nilsson Aktiebolag, Stockholm. Another firm with a long
history of trading behind it is Ohlcen & Nilsson Aktiebolag of Stockholm.
This Company, which stocks and distributes Sanderson Kayser tools in Sweden, is
now sixty six years old.
The Company was established in 1910 by a Mr. Ohlcen and Mr. Nilsson. Mr.
Nilsson left the Company in 1914. Mr. Ernst Ohlcen was the head of the concern
until his death in 1959, when his son Mr. Hokan Ohlcen, succeeded him in that
position.
Today the third generation is involved in the firm i.e. the son of Mr. Hokan
Ohlcen, Bengt Ohlcen and the daughter Annika Ohlcen.
The Company is a distributor of industrial equipment, and sells the products
of many well-known concerns besides those of Sanderson Kayser Limited.
Ohlcen & Nilsson have their head office and warehouse in Stockholm and
their salesmen cover all parts of Sweden. The total staff numbers twenty persons
and the annual turnover is about four million Swedish Crowns.
Burgman Warmond B.V., are importers and distributors of Sanderson
Kayser products in the Netherlands. Situated in Utrecht, they are in an
advantageous position for distribution to all parts of the country. Not only is
Utrecht in an ideal location geographically, it is also the site of the Royal
Netherlands Trade Fair - the most important trade centre of the Netherlands.
Burgman Warmond is a medium sized wholesale company with a staff of 70
employees of which fifteen are salesmen.
Using modern administration equipment, by which the most important controls
such as stock and order control, purchasing and sales administration and all
kinds of statistics are processed, Burgman Warmond is able to supply Dutch
hardware stores and do-it-yourself shops in a rapid and most efficient manner.
The concern was founded in January 1922 by Mr. J.A.M. Burgman and originally
operating under the title of J.A.M. Burgman & Sons traded at first in pipes
and fittings. The range was speedily increased to take in fastening materials
and builders' hardware.
After World War II handtools were added to the range and in 1971 a division
selling electric tools was brought in, the Company name being now changed to
Burgman Warmond B.V. In 1970-71 the old administration system was replaced by a
modern computer to put the Company on its present footing. The General Manager
is Mr. Al Burgman, a son of the founder of the Company.
Seos-Metalli Oy, Helsinki, Finland. Seos-Metalli Oy, our agents for
tools in Finland, was established in 1953 to supply Finnish industry with new
materials and equipment. Over the years they have gained an excellent reputation
as diversified, prompt and reliable suppliers - both as importers and as
exporters.
Their head office and stock warehouse is in Helsinki. Branch sales offices
are located in the towns of Tampere, Oulu, Kuopio, Turku, Kotka and Vaasa,
giving the Company a comprehensive representation throughout the country.
Seos-Metalli Oy serves the most important industries of Finland: the paper,
board, pulp, shipbuilding, machine building, metal, cable and construction
industries, as well as the food stuff industry, state-owned enterprises, towns
and communes.
Schubarth & Co., Basle, Switzerland, have been associated with
Sanderson Kayser Limited for a number of years as agents for stainless steels in
Switzerland and Lichtenstein.
A private company owned by Messrs. Willy Schubarth and George D. Schoetfter,
Schubarth & Co. was established nearly a century ago, in 1882, by the
grandfather of Mr. Willy Schubarth. The founder came from Frankfurt-on- Main.
The original activity of Schubarth & Co. was the sale of metals but other
lines have been added over the years. As agents of foreign firms they are today
concerned with the import of goods such as iron and steel products in various
qualities, shapes and sizes; pig iron; auxiliaries for steel and non-ferrous
foundries; railway material; accessories for fuel storage tanks.
Many well known British and European concerns have entrusted Schubarth &
Co. with their agencies for Switzerland.
The Company which employs approximately thirty people, is located in its own
five-storey building of which it occupies two floors. Attached to the building
are storage facilities and underground parking for sixty-two cars.
S.A. Gregoire & Cie., Charleroi are stockists of Saben tools in
Belgium and their warehouse is shown above.
In 1949 when Belgium was recovering from the War, Mr. Gregoire founded this
firm specialising in the supply of tools to industry. His dynamism gave an
immediate impetus to the affairs of the Company. Its motto, from the start was
"Service to the Customer".
Very quickly S.A. Gregoire & Cie came to the notice of prominent firms
and it distinguished itself amongst its competitors by the quality of the
products it distributed.
In 1970 Mr. Gregoire reached retiring age and gave way to a young but very
reliable team which does not spare itself and whose efforts appear to be greatly
appreciated and approved of by the customers.
In addition to Saben products, Gregoire sells a range of other
internationally famous tools and the firm is now particularly specialised in the
sale of cutting and gripping tools and tool holders.
Gregoire says their objectives are to sell "with efficiency and good
humour", or - putting it into the English phrase service with a
smile". They also state rather enigmatically, that amongst their team they
have a small dog called "Tenco" which, if it is not 10% Cobalt, is
certainly 100% on the side of their customers.
Stephan Agencies Company S.A.L., Beirut, Lebanon, has descended from
the firm Stephan & Co., established in 1932 by John J. Stephan B.B.A., who
was later joined by his two brothers, Alex and Emile. It operated as factory
agent, importers and distributors for Lebanon and the other Arab countries in
the Middle East, handling printing trade machines, woodworking and general
purpose machine tools and accessories.
From the start it was felt that the prevalent local trading approach to these
lines was superficial and inefficient. Buyers generally received very little
guidance from suppliers on the correct applications of machine or tools. Stephan
made it their policy to supply this guidance. By making a careful study of the
machines available they found the best type to meet local conditions then
explained to the customer the correct way to use it. Advice was given on the
choice and use of tools - hacksaw blades and tool bits for example. In this way
the firm created a feeling of confidence in the minds of customers many of whom
started buying the best tools for the purpose rather than the cheapest in first
cost.
Another feature which Stephan & Co. introduced in their business dealings
as far back as 1940 was selling at a fixed price instead of the customary
bargaining of the Middle East. To summarize, the firm's guiding principles have
been to import and sell good quality products at a fixed price, also to assist
the customer in the choice of the item best suited to his work and to help him
to use it efficiently.
The continued growth of the new firm eventually made reorganisation
necessary. Today, Stephan & Co. handles internal trading and customer
servicing, whilst a new firm - Stephan Agencies Co. S.A.L. - also completely
owned by the three brothers, deals with the factory agencies, and correspondence
with foreign countries. A couple of years ago, Joe Stephan, mechanical engineer
and son of Alex Stephan, joined the firm and further additions of the new
generation are expected to join shortly.
The General Agency Co. (B'dos) Ltd. Right from the start of their
business in 1930 the General Agency of Bridgetown, Barbados began selling
Sanderson Brothers and Newbould products, particularly handsaws. Because of
their local knowledge the General Agency were able to transmit to Sheffield
details of market requirements, so that the saws could be "tailored"
accordingly. As the years went by considerable penetration of the market was
achieved and the Sanderson name became very well known in Barbados.
The War and the years of shortage following caused supply difficulties.
However, since those days a considerable amount of business has been regained,
within Barbados and in Trindad, and the General Agency continues to push
Sanderson products throughout the Islands under the able management of the
Governing Director Mr. Samuel R. Taylor.
Dennis R. Lamb, P.Eng., is the Company's factory representative for
British Columbia. Mr. Lamb has had a most unusual and valuable range of
experience having worked for Sanderson’s in Sheffield as well as for all three
of the overseas subsidiaries at various times in his career. He began with S.B.&N.
in 1946 and subsequently spent five years in Durban and Johannesburg, South
Africa; eleven years in Toronto, Canada and three years in Melbourne, Australia.
He left the Company in May 1967 to return to Canada to start up on his own as a
manufacturers' agent and was appointed our factory representative in October
1968.
The main industries in his part of the World are lumber, pulp and paper and
Mr. Lamb negotiates the supply of appropriate S.K. products to companies
servicing these industries.
H.G. Skelton & Co. (Pty.) Ltd. Cape Town. This Company's
association with Sanderson's dates back to the middle of 1936. At that time the
founder and late Managing Director, Mr. H.G. Skelton, held discussions with Mr.
I.R.A. Bull which terminated in an agreement appointing Skelton's as agents and
distributors for Sanderson Brothers and Newbould products in the territory of
the Western Province of the Cape of Good Hope, South Africa. Mr. Bull at this
time was Managing Director of Bartle & Co., who were Sanderson's agents in
Johannesburg prior to the formation of Sanderson Newbould S.A. (Pty.) Ltd. Mr.
Alfred Ewing the then Managing Director of S.B.&N., had also visited
Skelton's with Mr. Bull for earlier talks.
The Steel Department at Skelton's came into being in January 1938. It has
grown steadily throughout the years and the steels and other products of the now
Sanderson Kayser Limited have become well established with the engineering
industry of Cape Town and its environs.
H.G. Skelton & Co. Ltd. was first established in 1932, with a staff of
five, by the late Mr. H.G. Skelton. Today the staff numbers sixty.
Original agencies held included B.F. Goodrich Rubber Co., U.S.A., Silvertown
Oils, B.T.R. Industries, Leyland U.K. for "Cutless" Maine bearings,
British Timken, John Holroyd - all U.K. - as well as those for local
manufacturers.
The addition of the Sanderson agency was a highlight and represented an
important stage in Skelton’s development. Today Skelton's is a highly
departmentalised Company in which the S.K. agency is presented with energy as a
developing and progressive section of the business. Skelton's send their best
wishes to Sanderson Kayser on the celebration of their Bi-Centenary.
Southcott Pty. Ltd., Adelaide, South Australia. In the year 1886 James
Henry Southcott, a first generation Australian born in Avoca, Victoria in 1859,
established a small engineering business on what is now a tiny part of the
Company's main premises. No written records of the early days exist as the firm
was not incorporated into a private company until 1919 - six years after the
founder's death.
James Henry Southcott was a brilliant engineer who was renowned far beyond
the borders of the infant colony for his stitching machines for the saddlery,
harness and upholstery trades, also for postage stamp perforating machines and
dies. Southcott stitching machines played a major part in the manufacture of
saddles and harness for the Australian Light Horse of World War I fame, and for
many years all Australian postage stamps were perforated with Southcott dies
made from Sanderson's steel.
It is known that Mr. Southcott was importing and distributing Sanderson
products around 1900, and probably even earlier as a photograph of the Machine
Shop taken in that year shows a circular saw and packages of what are believed
to be Sanderson files or tools.
EARLY AUTOMOBILE
About this time Mr. Southcott designed and built a single cylinder automobile
- one of the first ever made in Australia, and the fifth vehicle registered in
South Australia. Nothing is known of the ultimate fate of this vehicle, but Mr.
Southcott used it personally for a number of years and it is reputed to have
outclassed many of its imported competitors. The advent of the automobile
influenced the main course that the Company was to take for many years,
commencing with the introduction of the first precision gear cutting and
spring-making facilities in the State. Later an engine reconditioning division
was added and in the early thirties the Company became engaged in the wholesale
and retail distribution of automotive parts and accessories by acquiring a
controlling interest in two leading South Australian Companies in this field.
World War II resulted in the Company's being entirely committed to the
manufacture of tools and gauges for munitions production also components for
various weapons, and during this difficult period the links with Sandersons
became somewhat tenuous. In fact, they were not fully revived until 1.N. Gandy
was appointed manager of the Southcott Steel Division in 1964.
The post war years saw rapid expansion and diversification of the Company
with the setting up and acquisition of a number of subsidiaries in various
fields, but only the major highlights will be mentioned here.
In 1954 the Company took over the business of David G. Dunstan, inventor and
manufacturer of a variable speed hydraulic drive.
Further diversification occurred in 1973 when the Company purchased S.A. Tool
& Gauge Pty. Ltd., the largest contract toolmaking and metal stamping
company in South Australia, and a major supplier of press tools, panels, bumper
bars etc. to the Automotive industry.
NINETIETH YEAR
From humble beginnings, Southcott Pty. Ltd., has grown and prospered into a
diversified group with branches in three Australian States, plus agents
throughout Australia and in a number of overseas countries. Now in its 90th
year, it has always been a Southcott Company - the present Chairman, Mr. Alan
Southcott is a grand son of the founder, and his son Lindsay is the current
Managing Director.
Southcott Pty. Ltd., looking back on three-quarters of a century's
association, -congratulates Sandersons on their bi-centenary, and express the
hope that this association will still be going strong when we reach that magic
age.
Brittain Wynyard & Co. Ltd., distributors of S.K. tools in New
Zealand has its main office in Auckland and branches in Christchurch and
Wellington. As explained in a recent article in this magazine Brittain Wynyard
was founded in 1923 by Lt. Col. W.B. Brittain, formerly commercial Director of
Sander-son Brothers and Newbould who went to New Zealand as the Company's agent
then set up his own hardware agency business. Four years later he was joined by
Gladwyn Wynyard in a partnership that was to last 39 years until the death of
Col. Brittain.
Mr. Wynyard died in 1973 and the Company now has the following board:-
Chairman: Ivan C. Beckbessinger; Managing Director: Michael Brittain;
Directors: Mark J. Kirby, lack F. Carter, Phil Prescott.
Brittain Wynyard sends to Sanderson Kayser Limited their very best wishes on
the occasion of the Bi-centenary Year.
Dormarg Equipment Ltd., Auckland, New Zealand. In 1965 Mr F.J. Rabbits
M.I.Mech.E., M.N.Z.I.E. Reg.Eng., the current Managing Director and sole
shareholder of Dormarg Equipment Limited, founded the company with a partner.
The company was set up to design and manufacture sewage treatment plants.
Initially it occupied a factory in New Lynn, a suburb of Auckland, New Zealand's
largest city. After 4 years successful operating in New Zealand, the Pacific
Islands and Malaysia it became evident that the company had to move to larger
premises. Therefore in 1970 Dormarg moved to the so-called North Shore area of
Auckland, the gateway to many sub-divisions of the North Island of New Zealand
where naturally many package sewage treatment plants could be sold.
Most plants have a Sanderson Kayser Heliocentric drive unit to drive the
sludge scraper mechanism of the plant.
Beside this staple line, Dormarg also designed and obtained the contracts for
larger sewage treatment plants of cities like Hamilton, Taupo, Rotorua (Stages
I, II and III), Christchureh, Dunedin, Invercargill, Palmerston North, Levin,
Mosgiel, Tokoroa etc., and sewage treatment plants for some of the more well
known hotels in Fiji like The Fijian, Fiji Mocambo, Trade Winds, a large
industrial estate at Wailada, Suva and Paiwaqa, a new large housing estate for
the Fiji Housing Authority.
Last year Dormarg obtained one of its largest contracts with the Auckland
Regional Authority for four 126 ft diameter secondary sedimentation tanks:
Equipment valued at approximately £150,000. These utilise Sanderson Kayser
Heliocentric model SFH, two per tank, on a full diameter rotating bridge.
Recently Dormarg moved into the treatment of waste water and have obtained
and completed a fat reclaiming installation for the Wellington abattoir, three
plating waste neutralising plants and a CO removal unit.
With Dormarg's new chemical Engineer, Mr. A. Farmer, the contracts manager,
Mr. H.W.O. de Bruyn, increased business should result for both Sanderson Kayser
and Dormarg Equipment Limited.
Macdonald Holdings Ltd., Wellington, New Zealand. Macdonald Holdings
Ltd.'s association with the Sanderson Kayser Group goes back to the early post
war period when as Industrial Metals Ltd. we began as merchants dealing in steel
scrap, non-ferrous metals, iron and steel products, including special steels,
heavy machinery, contractors and foundry plant, etc. Macdonald family
relationships with Sheffield, however, go back much earlier than this, chiefly
as agents in New Zealand for Thos. W. Ward Ltd. of Albion Works, Sheffield.
Ward's in turn introduced us to Kayser Ellison & Co. Ltd. and Sanderson
Brothers & Newbould Ltd., also W.E. Burnard & Son Ltd., with whom a
sound continuing business relationship has been built up over the years.
New Zealand itself is on the threshold of major industrial development
We would say, therefore, that whereas our activities on behalf of the
Sanderson Kayser Group can only he described as modest, as New Zealand industry
grows and expands we look forward to more opportunities to introduce Sanderson
Kayser products.
In 1976 we reached our 25th Anniversary so I take this opportunity to send
special good wishes and congratulations to all at Sanderson Kayser for a happy
and successful celebration of the Bi-centenary Year. R.C. McDonald.
The United Industrial Corporation (Agencies) Private Limited, Hyderabad,
was registered under the Indian Companies Act in 1945. It was a sister concern
of Praga Tools Ltd., a leading Indian Tools Manufacturer having the same Board
of Directors at that time. Its object was to sell imported British, Continental
and American machine tools and tool steels.
Its first General Manager was an Englishman from Yorkshire Mr. S.E. Peat, who
had come out to India as an engineer working in the munitions production of the
Government of India during the second World War.
After joining U.I.C. Mr. Peat was sent to England and the Continent by this
Company to secure agencies for machine tools and tool steel. Whilst on a tour of
Sheffield he met Mr. Halcomb the then Managing Director of Kayser Ellison &
Co. Limited and secured the franchise for U.I.C. to sell K.E. steels in India on
a sole selling agency basis.
On returning to India Mr. Peat organised the sale of K.E. steels which began
on a very modest scale but which built up year after year.
Mr. S.M. Hosain, an engineer, who was the Managing Director of Praga Tools at
that time was also the Director
In-charge of Sales of U.I.C. Both these gentlemen were responsible for laying
the solid foundation for the growing sales of K.E. steels in India.
Mr. Peat retired after a few years' service with U.I.C. Then a German
engineer Mr. Karl E. Marcus, became the General and Sales Manager of U.I.C. and
continued as such for several years and retired in 1958. He also promoted K.E.
steel sales during his tenure.
Mr. Marcus was then succeeded by' Indian staff, though Mr. S.M. Hosain
continued to be Director In-charge of U.I.C. sales, a position he has held since
the Company's inception.
Mr. S.M. Hosain paid several visits to Sheffield from 1947 onwards meeting -
Mr. Halcomb and then Managing Director of Kayser Ellison, Mr. Griffiths, Export
Sales Manager and other members of the staff.
SALES INCREASED
During these years the sale of K.E. steels developed considerably in India
and today K.E. steels are being used by all well known Indian Public Sector and
Private Sector engineering industries and have built up a great reputation for
-quality.
Being very much aware of the need to, keep in touch with his suppliers, Mr.
Hosain paid further visits to Sheffield in 1974 and 1976. In addition to
discussions with the directors and Mr. J.B. Moulds he made a tour of the
Sanderson Kayser Works thus bringing up-to-date his' knowledge of the Company's
manufacturing facilities.
U.I.C. has a network of sales offices throughout India, each office being
supervised by a resident area representative.
Very briefly, that is the story of thirty years development of the sales of
K.E. and S.K. steels in India by the U.I.C.
OVERSEAS SUBSIDIARIES
Last but not least we must mention our overseas subsidiaries in Australia,
Canada and South Africa.
Sanderson Newbould (Australia) Pty.Ltd., was founded in September 1935
being first known as the Saben Steel Co. Pty. Ltd. a wholly owned subsidiary of
Sanderson Brothers and Newbould Limited. Previously the Company had traded in
the Australian market for many years and Mr. J. Baumber the then S.B.N.
representative was given the task of forming the new subsidiary of which he
became Manager, holding this position until his death in 1951.
The present head office is at 142-146 Gladstone Street, South Melbourne,
Victoria and the General Manager is Mr. I.T. Jones. A branch warehouse operates
in Sydney, New South Wales.
The Australian Company stocks tool and die steels and engineers' tools
manufactured by the parent company. It is represented in Adelaide, South
Australia by Southcott Ltd.
Sanderson Newbould Ltd of Montreal and Toronto, was formed in 1935.
The Company's premises in Montreal are at 9150 Boivin Street, La Salle, and the
present Chief Executive is Sheffield trained R.E. Staniland who joined the
Canadian Company in 1956.
Canada is a long-standing Sanderson market as witness the following which
appeared in the "Montreal Gazette", Thursday November 11th 1830:-
Sanderson Brothers & Co. - Genuine (L) Blister, Cast, and Shear Steel -
Notice -The celebrated Steel which has for many years been manufactured under
the direction of Mr. John Sanderson at the Steel Works in West Street,
Sheffield, and heretofore marked Naylor & Sanderson, continues to be
Manufactured at the same works, under the same direction, and is now marked
Sanderson Bros. & Co.
The Public are assured that the hitherto good quality of our Steel will not
only be fully maintained but further improved.
Sanderson Newbould S.A. (Pty.) Ltd., was founded in Johannesburg as a
wholly owned subsidiary of Sanderson Brothers and Newbould Limited in October
1940. Sanderson's were not new to the market, having been represented there
since 1902.
The Managing Director of the new Company was Mr. J.R.A. Bull who engineered
its highly successful development until his return to England to join the parent
board in 1951.
Sanderson Newbould proved invaluable to the expanding local engineering
industry due to the guidance it was able to give on the correct use of alloy
engineering and tool steels. The demand for Sanderson Newbould products grew
rapidly over the ensuing war years and heat treatment equipment was installed in
due course to harden the array of components made by customers from Sanderson
steels.
At the end of the War, the Company found itself very firmly established and
the names of 476, Pax and Pitho had become well known and highly respected by
local industry. A branch office was opened in Durban and agents appointed in
major centres. Larger premises were developed in Johannesburg.
A reorganisation took place in 1962. A holding company, Sanderson Kayser S.A.
Ltd. was formed, with Sanderson Newbould S.A. (Pty.) Ltd. and a newly acquired
engineering workshop Sanderson Technitool (Pty.) Ltd. as subsidiaries under the
Sanderson Kayser S.A. Ltd. banner.
Sanderson Technitool was expanded to become the first manufacturer of
guillotine blades in South Africa. It also makes press brake tools. In 1972 a
larger office block and warehouse was erected for Sanderson Newbould S.A. (Pty.)
Ltd. adjacent to the premises of Sanderson Technitool (Pty.) Ltd. This move
enabled the consolidation of the two companies on one site and made for greater
efficiency under an overall management. The Chief Executive is Mr. L.J. Sawyer.

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